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文化自觉是高职院校文化创新的原动力。目前,高职院校文化自觉面临文化自我定位迷茫、文化自我积淀缺失、文化自我特色缺乏、文化自我发展缺位等困境。然而,自媒体的出现给高职院校文化自觉带来了前所未有的机遇。为此,高职院校文化建设者需要利用自媒体构建文化涵养平台、文化研教平台、文化交流平台、文化实践平台、文化监测平台实现文化自我觉醒、文化自我反省、文化自我创建的良性循环。
Cultural Consciousness is the Motive Force of Cultural Innovation in Higher Vocational Colleges. At present, the cultural awareness of higher vocational colleges is confronted with the confusion of cultural self-localization, the lack of cultural self-accumulation, the lack of cultural self-characteristics and the absence of cultural self-development. However, the emergence of media has brought unprecedented opportunities to the cultural awareness of higher vocational colleges. For this reason, cultural builders in higher vocational colleges need to use the self-media to build a virtuous cycle of cultural self-awakening, cultural self-examination and cultural self-cultivation through building self-media platform for cultural conservation, cultural research and teaching platform, cultural exchange platform, cultural practice platform and cultural monitoring platform .