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随着我国改革开放的深入发展,全球的华人、留学生、外国读者以及客商,把注意力转向了中国.他们强烈要求了解中国.目前,全国各地的对外传播活动相当活跃,各种宣传品,如折页、画册、简介、书籍、电视专题片纷纷制作出来.这些宣传品为让世界了解中国,让中国了解世界作出了贡献,但“不对路” 的情况很多.近读1993年《对外宣传参考》第12期的文章《对外宣传要注重实效》,感触很大.作者杨新河描述道,在深圳宾馆,他见“服务员小姐用推车把一摞摞印刷精美的画册倒进垃圾箱.”杨文分析说,这些成本昂贵的画册被扔掉,太
With the deepening of China’s reform and opening up, overseas Chinese, students, foreign readers and merchants all over the world have turned their attention to China, and they strongly demand that they understand China. At present, the activities of foreign communications throughout the country are quite active. Various propaganda materials, Folders, brochures, profiles, books and television feature films have been produced in succession.These propaganda materials make the world understand China and make China contribute to the world, but there are many cases of “wrong way.” In recent years, the “Foreign Propaganda Reference In the 12th article, ”Outreach should pay attention to actual results.“ Author Yang Xinhe described in the Shenzhen Hotel, he saw ”waitress with a stack of piles of beautifully printed pictures into the trash." Young The text analysis said that these expensive albums were thrown away, too