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何谓企业竞争战略,它是在分析企业的优势和劣势的基础上,对企业的经营目标、发展方向、业务范围和资源配置等全局性、重大性、长远性问题的谋划和决策,以及实施这些谋划和决策的动态过程。企业战略不仅对企业涉及全局的重大问题有决定性意义,而且对企业局部问题和日常管理也具有牵动、指导和规范作用。所以,企业竞争战略的选择问题对于企业的生存和发展具有决定性的影响,对于企业内部的各项管理工作也具有指导意义。
What is a corporate competitive strategy? It is based on the analysis of the strengths and weaknesses of a company. It plans and makes decisions on the overall, major, and long-term issues of the company’s business goals, direction of development, business scope, and resource allocation, and implements them. The dynamic process of planning and decision-making. The corporate strategy not only has a decisive significance for major issues involving the overall situation of the company, but also has a bearing, guidance and normative role on the local issues and daily management of the enterprise. Therefore, the choice of enterprise’s competitive strategy has a decisive influence on the survival and development of the enterprise, and it also has guiding significance for the internal management of the enterprise.