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几年前,国际日化巨头宝洁开始投放央视黄金招标资源,开启了国际品牌与央视紧密合作的时代。随后,联合利华、肯德基、高露洁等国际知名品牌竞相“入住”黄金招标资源。在国际企业的本土化进程中,央视扮演着举足轻重的地位。2008年,奥运在中国举行,是中国的奥运年。北京奥运会的举办,对于中国经济增长具有重要的推动作用,也为国际企业借助中国经济的腾飞,进一步拓展中国市场提供了最好时机。
A few years ago, P & G, the international daily giant, started putting on CCTV gold bidding resources and started the era of close cooperation between international brands and CCTV. Subsequently, Unilever, KFC, Colgate and other international brands competing “Check ” gold bidding resources. CCTV plays a decisive role in the localization of international enterprises. In 2008, the Olympic Games held in China is China’s Olympic year. The hosting of the Beijing Olympic Games plays an important role in promoting China’s economic growth. It also provides the best opportunity for international companies to take advantage of China’s economic take-off and further expansion of the Chinese market.