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创意,不是品牌传播中的唯一的关键因素。但是,对于中国品牌来说,更精准有效的创意传播则显得尤为珍贵。成功的广告传播就是优秀的创意加上正确的媒体计划,而在创意上,中国品牌显然做得还很不够。
Creativity is not the only key factor in brand communication. However, for Chinese brands, more accurate and effective creative communication is particularly valuable. Successful advertising is excellent creative media plan with the right, but creatively, the Chinese brand apparently did not do enough.