《金融时报》联合利华首席执行官保罗·波尔曼表示,今天的消费者愿意花钱购买有社会责任感的企业生产的产品。不过,尽管波尔曼的话掷地有声,仍能从中听出几分沮丧情绪。他表示,还是这些消费者,他们中的许多人并没领悟产品符合道德标准的重要意义。“有些产品是通过非法砍伐森林生产的,消费者不太清楚购买此类产品意味着什么。”波尔曼说,“所以.你必须发起一个消费者教育计划。” Paul Polman, chief executive of the Financial Times Unilever, said that today’s consumers are willing to pay for products produced by companies with social responsibility. However, despite Polman’s words, there was still a bit of frustration. He said that these consumers, many of whom do not realize the significance of the product’s ethical standards. “Some products are produced through illegal deforestation. Consumers are not quite sure what it means to buy such products.” Polman said, “So. You must start a consumer education program.”