搜房网必须转型,且必须面对转型之痛。首先是遭遇业务瓶颈,业绩下滑。从搜房网的收入规模可以看出,2015年转型前该公司的环比增长率不断下降。转型前的主要收入来源是在线广告,然而,在2014年第三季度以前,在线广告的收入不断下滑。主营业务的下滑不仅仅是因为行业的不景气,同时也是由于行业的竞争压力。 SouFun must be transformed, and must face the pain of transition. The first is a business bottleneck, performance decline. From SouFun’s revenue scale can be seen in 2015 before the transformation of the company’s sequential growth rate continued to decline. The main source of revenue before the transition was online advertising, however, online advertising revenues continued to decline until the third quarter of 2014. The decline of the main business not only because of the industry’s downturn, but also because of the industry’s competitive pressure.