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学校公共关系是学校组织和目标公众之间结成的社会关系,包括学校与教职工、学生及其家长、政府、社区、媒体、特殊公众等关系。与国外发达国家相对成熟的公共关系,我国的公共关系发展水平低,管理水平也比较低,如何丰富学校公共关系的管理模式,如何提升学校公共关系的操作策略,是目前学校公共关系的发展重点。
School public relations is a social relationship formed between the school organization and the target public, including school and faculty, students and their parents, government, community, media, special public and so on. With the relatively mature public relations in developed countries, the level of public relations development in our country is low and the management level is relatively low. How to enrich the management mode of school public relations and how to improve the operation strategy of school public relations are the key points in the development of school public relations .