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随着我国社会主义商品经济的发展,各级传播媒介的参与意识日益增强,作为扎根基层的地市报纸也不例外,而且在开展公关和参与经济活动方面还具有一定的优势,虽攀不上大企业、大公司,但对当地的中小企业、单位,颇有吸引力。然而,现在有的地市报社一说参与,就要记者、编辑去化缘,成了求赞助、拉广告、卖版面的代名词。地市报本来版面就不大,期发数有限,广告或广告性的新闻连篇累牍地出现,读者意见很大。究竟如何正确树立参与意识,搞好公关和参与活动?笔者就湖北宜昌报(1988年1月1日起改版为宜昌日报)的做法,谈谈自己的看法:
With the development of the socialist commodity economy in our country, the awareness of media participation at all levels is increasing day by day. It is no exception to the local newspaper that has taken root in grassroots units. It has certain advantages in carrying out public relations and participating in economic activities. Large enterprises, large companies, but the local small and medium enterprises, units, quite attractive. However, some newspapers and magazines in cities and cities now have to talk about joining in and they have to press reporters and editors to become marginalized. They have become synonymous with seeking sponsorship, advertising and selling layouts. Local newspapers to the original version is not large, the limited number of hair, advertising or advertising sex news pounding, the reader has a great opinion. How to correctly establish a sense of participation, and do a good job in public relations and participation in activities? The author of Hubei Yichang newspaper (January 1, 1988 from Yichang Daily News) approach to talk about their own views: