“商场就是战场”,兵谋即为商谋。早在二千多年前的战国国初期,魏国大商人白圭就说“吾治生产(做生意)犹(如)孙、吴用兵”。据《史记.货殖列传》记载,白圭做生意,善于“乐观时变”,“人弃我取,人取我与”。当“人弃”之时,价格便宜,于是他就买进,当“人取”之时,价格上扬,他就 “Shopping malls are battlefields” and soldiers are mercenaries. As early as two thousand years ago in the Warring States Period, Bai Gui, a large businessman in the Wei Kingdom, said: “I also rule production (doing business). According to ”Records of the Historian.“ According to the records of ”Ching Chuan Li Chuan“, Bai Kyu does business, is good at ”optimistic and time-varying“, ”people abandon me and take me and others.“ When ”abandoned,“ the price is cheap, so he buys it, and when ”take it," the price goes up