在广告表达的传统中,女性往往代表美好和魅力,她们的形象总是被用做商品性质的喻像。比如酒。在芝华士广告里,一个气宇轩昂的老男人身边,坐着一位媚眼如丝的妖艳女子,时不时抛个眼风过来,让你沮丧地体会“不得不承认,人生有时不公平”。而轩尼诗更露骨,凹凸有 In the tradition of advertising, women tend to represent beauty and charm, and their image is always used as a metaphor for the nature of the goods. Such as wine. In Chivas Ad, an imposing old man sat with a flirtatious and flirtatious woman who occasionally threw himself into the eyes and felt frustrated. “I have to admit that life is sometimes unfair.” Hennessy is more explicit, bumpy