现在是移动营销或者说移动互联网的天下,从全球范围内来看,已经有25%的流量来自移动平台,在亚洲地区尤其是中国流量占比会更高。在美国,未来2017、2018年预算投放的趋势中,除了移动互联网,其他媒介的预算都在下降。2016年移动互联网的营销会超过PC互联网,在过去我们觉得有点天方夜谭,但这一切将发生在不远的将来。在2014年,美国移动广告的投放占到整体预算的10%,去年的占比仅为4%,增长非常迅猛。而当2014年 Now is the world of mobile marketing or mobile Internet, from the global point of view, already 25% of the traffic from the mobile platform in Asia, especially China accounted for a higher proportion of traffic. In the United States, in the next 2017-2018 budget deployment, except for the mobile Internet, the budgets of other media are declining. Marketing of mobile Internet in 2016 will surpass that of PC Internet, and in the past we felt a bit of a fairy tale, but all this will happen in the near future. In 2014, mobile advertising in the United States accounted for 10% of the overall budget, up from only 4% last year, and the growth was very rapid. And when 2014