近年来,随着信息科技的发展,尤其是网络的普及,大大拓宽了人们获取信息的渠道,而网络几乎成为消费者了解汽车产品和品牌的主要渠道,消费者通过网络来了解车市行情、选择车型和商家等。之后汽车经销商开始大胆采取网络营销这一新的营销方式。网络营销能充 In recent years, with the development of information technology, especially the popularization of the Internet, people have greatly broadened the channels for people to access information. The Internet has become the main channel for consumers to understand automobile products and brands almost. Consumers know the automobile market through the Internet and choose Models and businesses and so on. After the car dealers began to boldly take this new marketing network marketing. Internet marketing can charge