客户关系管理的真谛是鼓励客户参与,为客户和企方带来收益。先说一件算是往事的网事。2013年的夏天,我去商场买一双皮鞋。不料拿回来的时候发现两只不是一个号码,告知店家,人家也很客气,还专门派人做了调换。但后来发现这一只是被穿得很破的样品鞋,于是专程去商场理论,百般抵赖,客气却毫无诚意,无奈通过微博@品牌的官方 The essence of customer relationship management is to encourage customers to participate, to bring benefits to customers and enterprises. Let’s talk about one thing that counts. In the summer of 2013, I went to the mall to buy a pair of leather shoes. Unexpectedly, when I took it back to find two not a number, inform the store, others are also very polite, but also specifically sent to do the exchange. But later discovered that this is just a very worn sample shoes, so a special trip to the mall theory, everything is denied, polite but with no sincerity, frustration through the microblogging @ brand official