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有人形容中国儿童用品市场是个巨大的蛋糕,有着近2000亿元的盘值,童鞋市场自然也不容小觑。经过多年的发展,国内童鞋产业目前已经形成了浙江温州、广东广州与佛山、福建泉州、湖北武汉为主的四大生产基地。其中,仅浙江的童鞋企业就有4000多家,泉州本土的童鞋企业也有数千家。这四个童鞋生产基地各具优势,鉴于产业链辐射的便利性,各个基地的童鞋产品属性与当地成人鞋品类模式相近,产品关注侧重点有所不同。
Some people describe the Chinese children’s products market is a huge cake, with nearly 200 billion yuan in value, children’s shoes market naturally can not be underestimated. After years of development, the domestic children’s footwear industry has now formed the four production bases mainly in Wenzhou, Zhejiang, Guangzhou and Foshan in Guangdong, Quanzhou in Fujian and Wuhan in Hubei. Among them, only the children’s shoes enterprises in Zhejiang have more than 4,000, Quanzhou native children’s shoes enterprises also have thousands. The four children’s shoes production bases have their own advantages. In view of the convenience of radiation in the industrial chain, the products of children’s shoes at various bases are similar to the local adult footwear models, and the focus of the products is different.