对于市场化程度受到局限的党报周刊,广告主对其媒体优势缺少认同,单纯依靠传统意义的推广,其经营往往会感到相当吃力,更需要引入策划思想,拓展生存空间,提高竞争力。 For the party newspaper Weekly whose marketization has been limited, advertisers lack of recognition of their media advantages and simply rely on the promotion of traditional meanings, the management of them often feels very hard and requires the introduction of planning ideas to expand their living space and enhance their competitiveness.