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不少跨国企业能够在行业内居于领先地位,自有其过人之处,但详细分析它们能成功的原因,亦不难找出一些共通的地方。这些领先的企业,都能提供优良的产品和服务,由此亦能引证管理学的一个金科玉律,就是无论宣传推广做得如何广泛成功,但产品或服务不
Many multinational companies are able to occupy a leading position in the industry and have their own advantages. However, it is not difficult to find some common grounds for a detailed analysis of the reasons for their success. These leading companies are able to provide excellent products and services, which can also be cited as a golden rule of management, that is, regardless of how successful the promotion is, the products or services are not