999皮炎平是中国最早的外用皮肤药品牌之一,之前在皮肤药这一领域始终是领先者。然而,近年来,999皮炎平面临着进口皮肤药和国内各种杂牌的冲击,销售放缓;另一方面,一贯依赖于传统电视广告和终端店员推荐的模式,也已经被竞争对手复制。从调研数据来看,999皮炎平在消费者心目中存在品牌形象老化的问题。 999 dermatitis is one of the earliest topical dermatological brands in China and has always been a leader in the field of dermatological drugs. However, in recent years, 999 dermatitis has been hit by imported dermatological drugs and various domestic no-name brands. Sales have slowed down. On the other hand, models that have been relied on by traditional TV commercials and end-store clerks have also been copied by competitors. From the survey data, 999 dermatitis in the eyes of consumers there is the problem of brand image aging.