创意几乎是所有文化产品的灵魂:无论是影视剧创作还是广告创意,无论是活动策划还是产品策划,都离不开好的创意。没有好的创意,就没有好的产品。创意这个词看似灵动飘渺,可意会不可言传,但实际上好的创意方法是有迹可循的。所谓创意并非天赋,它是人们学识、见解、生活、感受、经历、智慧的积蓄和迸发。创意来源于有创造性地生活,生命的广度和厚度有了,创意自然精彩。从这层意义上来看,创意是一种技巧,这种技巧是可以被肢解,变得具象,可以学习也可以做到的。本文从五个方面对创意技巧进行了分析讲解。 Creativity is the soul of almost any cultural product: Whether it’s a movie or a creative work or an idea, whether it is event planning or product planning, it’s all about good ideas. Without good ideas, there is no good product. The word creative seems misty, can not be understood, but in fact a good creative way is to be followed. The so-called creative talent is not talent, it is people’s knowledge, insights, life, feelings, experiences, wisdom savings and burst out. Creativity comes from creative life, breadth and thickness of life, creativity and natural wonderful. In this sense, creativity is a skill that can be dismembered, made manifest, and learned or done. This article analyzes and explains creative skills from five aspects.