“张艺谋现象”是产生于特殊的时代背景和特殊的语境下的一种文化高温现象,这一现象又超出了它所产生的领域,成为一种审美现象和传播现象。这一现象是如何产生的?学术界对“张艺谋现象”有哪些看法?本文试从这两个方面解读“张艺谋现象”。 “Phenomenon of Zhang Yimou ” is a phenomenon of cultural high temperature arising under the special context and special context. This phenomenon goes beyond the field it produces and becomes an phenomenon of aesthetics and communication. How did this phenomenon come into being? What do the academic circles think about the Phenomenon of Zhang Yimou? This article tries to interpret the phenomenon of Zhang Yimou from these two aspects.