近几年,在我国酒类市场上,白酒的品牌如过江之鲫,各种新品牌不断以雨后春笋之势迅猛增加,远远超过了红酒、啤酒等其他酒类品牌的数量。与此同时,白酒行业的竞争更是愈演愈烈,八仙过海各显其能,正可谓“你方唱罢我登场,各领风骚一两年”。广告大战、渠道大战、价格大战,营销手段不断翻新,营销内容不断变化,但无论花样何其繁多,万变不离其 In recent years, in China’s liquor market, liquor brands such as the crucian carp, various new brands have been rapidly increasing after the springing up, far exceeding the number of other wine brands such as red wine and beer. At the same time, the liquor industry competition is intensified, the Eight Immortals have their own significant performance, is indeed “You sing it me, I play, the leaders of a year or two ”. Advertising wars, channel wars, price wars, marketing tools are constantly refurbished, changing marketing content, but no matter how numerous tricks, ever-changing