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营销是什么?营销和推销有什么区别?对于这个问题,一位学者打了一个很形象的比喻,把东西卖给顾客,就像是在地上挖一个坑让顾客下去,推销就是商家把顾客推下去,顾客虽然也“买单”,但多少有些无奈;营销就是告诉顾客,坑里有很多美丽而实惠的宝贝,让顾客自己主动跳下去,顾客“买单”就会心服口服。这一个“推”一个“跳”,其间的差别就很耐人寻味了。过去的企业都设有“销售科”,
What is marketing? What is the difference between marketing and marketing? For this question, a scholar has played a very vivid metaphor and sold something to a customer as if he were digging a pit on the ground to let the customer go. Marketing is pushing the customer. Going on, although customers also “pay for orders,” they are somewhat helpless; marketing is to tell customers that there are many beautiful and affordable babies in the pit, so that customers can jump on their own initiative, and customers “pay” will be convinced. This is a “push” and a “jump,” and the difference between them is intriguing. Past companies have “sales departments”.