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产品/服务种类:日用品及服饰珠宝类选送单位:上海东方卫视、腾讯科技传播运动策划实施背景1.《中国达人秀》节目概况自2010年引入英国版权以来,《中国达人秀》已经在东方卫视成功播出三季,2011年一年推出两季节目,连续创造收视佳绩。节目高喊“相信梦想、相信奇迹”的口号,为全中国的草根达人们提供一个展示优秀才艺、实现人生梦想的舞台,也为全国观众奉上视觉盛宴,在传递积极向上主流价值观的同时,赢得了良好的大众及媒体口碑,成为中国娱乐界、电视界、文艺界的经典事件。
Product / Service Type: Commodity, Apparel and Jewelery Sent by: Shanghai Dongfang Satellite TV, Tencent Science and Technology Campaign Plan Background 1. “China’s Got Talent Show” Program Overview Since the introduction of British copyright in 2010, “China’s Got Talent Show” has been Dragon TV successfully broadcast three quarters, 2011 year launched two seasons program, creating continuous success ratings. The program shouts slogans such as “Believe in Dreams, Believe in Miracles,” to provide a grassroots people in China with a stage to showcase their outstanding talent and achieve their dreams of life. It also provides a visual feast for the audience across the country. In delivering the positive and progressive values At the same time, it has won a good public and media reputation and has become a classic event in the entertainment, television and literary circles in China.