这是一个喜新厌旧的年代,资讯的更迭变换令人目不暇接,“变”已成为永恒的主题,广告人更是众所周知的“善变”族群。在当今据说是因世纪恐慌而衍生的“爱情速食论”备受争议之际,广告界却是速食主义当道,观众贪新鲜,要求卖相好看刺激,要清爽好入喉,更要耐人寻味有回甘,而且拒吃创意回锅菜。如何在繁忙的工作中及时吸收专业养分,使脑细胞永葆青春活力、创意永驻是广告人的永久课题。 This is an era of renewed love of the old, the change of information dizzying, “change ” has become the eternal theme, advertising is more well-known “fickle ” ethnic group. In today’s controversial controversy about the “quick meal theory of love,” which is said to have been derived from the century’s panic, the advertising industry is fast food. The audience are greedy and fresh. To intriguing sweet, but also refuse to eat creative back pot. How to absorb professional nutrients promptly in the busy work, make the brain cells forever young and energetic, and creative forever is the permanent issue of the advertisers.