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文章是教育部人文社会科学重点研究基地重大课题“中国受众媒介‘接触-使用’状态定量研究”的研究成果之一。我们以人的实践逻辑为中心、以全媒体生态下时间、空间和心理三维度透视的媒介接触行为测量模型为研究范式,并阐释了时间预算法在此次媒介接触行为测量新模型实现过程中的作用。本研究采用问卷调查和长达五周的日记卡调查相结合的方式,旨在从行为、空间、心理三个维度透视不同特征的受众群体媒介接触行为及其影响的差异。
The article is one of the major research topics of key research bases of humanities and social sciences of the Ministry of Education “China’s audience media contact” - the use of “state quantitative research”. We take the human’s practical logic as the center and take the media contact behavior measurement model of three-dimensional time, space and psychology in the all-media ecology as the research paradigm and explain the time budget method in the new model of media contact behavior measurement Role. This study uses a combination of a questionnaire survey and a five-week diary card survey. The purpose of this study is to investigate the differences in media contact behavior and influence among audiences with different characteristics from the three dimensions of behavior, space and psychology.