论文部分内容阅读
近日新闻出版广电总局对OTT市场存在的问题和整顿方向提出了明确要求,7家播控平台牌照方需在一周内进行整改,这已经是广电总局针对OTT市场发出的第三道“叫停令”。在6月初广电总局就向互联网电视牌照商下发了关闭互联网电视终端产品中违规视频软件下载通道的通知;7月初,广电总局官员又公开表示将停发互联网电视集成业务牌照。这场来势凶猛的OTT整顿风暴被业界简称为“广电OTT新政”。新政很快在业内发酵,涉政互联网企业一方面纷纷表态,高调赞成,一方面迅速调整战略,而业内评论对新政则褒贬不一。在我们看来,这一系列的OTT新政在管理上存在合理性,但新政带来的冲击很
Recently, the State Administration of Press and Publication, SARFT put forward specific requirements on the problems existing in the OTT market and the rectification direction. The seven broadcasting and broadcasting platform licensees must rectify within a week, which is the third stoppage issued by the SARFT for the OTT market make“. In early June, SARFT notified Internet TV licensees of the closure of illegal video software download channels in Internet TV terminal products. In early July, SARFT officials also publicly stated that Internet TV integrated service licenses would be suspended. The ferocious OTT storm rectification by the industry referred to as ”Broadcasting OTT New Deal." The New Deal soon fermented in the industry. On the one hand, Internet-related businesses in the world responded with high-profile approvals. On the one hand, they adjusted their strategies rapidly, while the industry commented negatively on the New Deal. In our opinion, this series of OTT New Deal in the management of reasonable, but the impact of the New Deal is