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亚洲流传甚广的《日本公司经营》一书提出:“在商品日趋丰富的社会中,选择哪个公司的产品很大程度上取决于企业形象”。现实的确如此,随着社会科学技术的进步,市场竞争日益增强,企业目前正在调整传统的产品竞争观念,一种更深层次的竞争观念——企业形象竞争已被提高到重要的地位上来。[案例]:日本 TDK 集团在60年代末,因经旨不善所形成的高负债导致企业陷于困竟。1969年,素野总经理上任后,对企业形象进行了一系列策划,公司素质逐步
The book “Japanese Company Management”, widely circulated in Asia, puts forward: “In a society where goods are increasingly rich, which company’s products to choose depends largely on corporate image.” Reality is indeed the case. With the advancement of social science and technology and the increasingly competitive market, enterprises are currently adjusting traditional concepts of product competition, a deeper concept of competition - the competition of corporate image has been elevated to an important position. [Case]: In the late 1960s, Japan’s TDK Group suffered from high debt due to bad intentions and caused the company to fall into a trap. In 1969, after the assumption of office of General Manager Suyano, he conducted a series of planning on corporate image, and the quality of the company gradually