地方党报作为党和政府的喉舌,是上情下达、沟通民意的桥梁和纽带,对地方党委政府的中心工作负有宣传报道的责任和义务。随着新媒体的迅速崛起,传播渠道更加多样化,地方党报要因势而谋,顺势而为,把握好新闻宣传的导向和大局,发挥媒体的特性和优势;要主动融合新媒体,创新内容、创新形式、创新方法,让重点工作报道发挥指导地方工作、影响市民生活、引导社会舆论的作用。对重点工作报道的界定从内容上看,工作报道以政要新 Local party newspapers, as the mouthpiece of the party and the government, are the bridges and ties that issue and communicate public opinion to the local party committees and carry the responsibility and obligation of propaganda and reporting to the central work of local party committees and governments. With the rapid rise of new media and more diversified channels of communication, the local party newspapers must make every effort to follow the trend and take advantage of the situation to grasp the orientation and overall situation of media and publications, and give full play to the characteristics and advantages of the media. They should take the initiative to integrate new media, innovate content, Innovative forms and innovative methods will enable key work reports to play a guiding role in local work, affect citizens’ lives and guide public opinion. The definition of key work reports From the content point of view, the work report to the politicians new