近年来,一提起“形象”方面的话题人们总会自然而然地往企业形象策划、明星个人形象包装上想。便随着对外开放的日渐深入,一个全新的现象已悄然而至——那就是形象策划、塑造已非企业及明星的专利。现在从中央到地方乃至一个小镇的政府,大多已开始重视并着意进行着自身对外宣传形象的建立、塑造和包装。为此所耗费的人力物力正呈逐年递增之势。这种变化并非偶然,这是国家体制改革和把工作重心放到经济建设上来的必然产物。与以往不同的是,现在已把经济建设成果作为衡量一个政府、一名干部政绩的最重要标准 In recent years, a mention of the “image” of the topic people will always naturally to corporate image planning, star personal image packaging thought. With the deepening of opening to the outside world, a completely new phenomenon has quietly taken place - that is, image planning and shaping of non-enterprise and celebrity patents. Most of the governments from the central government to local governments and even to a small town have begun to attach importance to and deliberately set up, mold and package their own external propaganda images. For this reason, the manpower and resources consumed are increasing year by year. This change is not by chance. This is an inevitable outcome of the reform of the state system and the emphasis placed on economic construction. What is different from the past is that the achievements in economic construction have now been taken as the most important measure of the performance of a government and a cadre.