医药行业竞争加剧,商业经济进入微利时代。医药批发商“走大户,吃差价”的生存方式已成为历史。药品总代理、总经销权的取得,门槛是越来越高;锁定下游分销商的进货渠道,赢得客户忠诚是越来越难。上下游客户(本文上游以生产商、下游以终端零售商为例)都异口同声地呼唤医药批发商进行角色转换,由“坐 Increasing competition in the pharmaceutical industry, commercial economy into the meager profit era. Pharmaceutical wholesalers “take the big ones, eat the difference” way of life has become history. Drugs distributor, the total distribution rights, the threshold is getting higher and higher; lock downstream distributors purchase channels to win customer loyalty is more and more difficult. Upstream and downstream customers (upstream of this article to manufacturers, downstream retailers, for example) are unanimously called for the role of pharmaceutical wholesalers to switch roles, from "sitting