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近期,中央电视台财经频道隆重播出中国首部深度解析企业品牌成长的大型电视专题片《2012,我们的品牌》,从中国5000家企业中精选出包括雨润、苏宁、阿里巴巴、郎酒等在内的10家知名企业作为不同行业和领域的10个经典案例,用镜头语言再现中国本土品牌惊心动魄、跌宕起伏的成长史。雨润是唯一入选的中国食品工业企业。央视《2012,我们的品牌》的推出具有重要的意义。一个卓越的品牌,不仅是企业的灵魂,更是国家的名片。一个又一个鲜活的
Recently, CCTV Finance Channel broadcasted China’s first large-scale TV feature film “2012, Our Brand”, which deeply analyzed the growth of the corporate brand in China, and selected from 5,000 Chinese enterprises including Yurun, Suning, Alibaba, Langjiu, etc. , Including 10 well-known enterprises as 10 classic cases in different industries and fields, uses the lens language to represent the soul-stirring, ups and downs growth history of Chinese local brands. Yurun is the only Chinese food industry selected. The launch of CCTV “2012, our brand” is of great significance. A great brand, not only the soul of business, but also the country’s business card. One after another fresh