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作为一门实用型社会科学和应用广泛的新兴学科,公共关系教育在工科院校的发展相对滞后,目前还没有普遍开设这门课程。为了适应社会主义市场经济的发展和现代化建设对人才的素质提出新的更高的要求的新形势,工科院校应积极调整课程结构,不断增设选修课,应尽快将公共关系学列为选修课。实践证明,这门课不仅深受大学生们的欢迎,而且对于普及公关知识,进而促进企业精神文明建设,都将产生深远的影响。
As a practical social science and a widely used emerging discipline, the development of public relations education in engineering universities lags behind. At present, this course has not been widely established. In order to adapt to the new situation of socialist market economy development and modernization putting new and higher requirements on the quality of talents, engineering colleges and universities should actively adjust the curriculum structure and constantly increase elective courses. Public relations studies should be listed as elective courses as soon as possible . Practice has proved that this course is not only welcomed by college students, but also for the popularization of public relations knowledge, and thus promote the building of enterprise spiritual civilization, will have a profound impact.