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大力建设优秀、先进的校园文化,促进大学生全面发展,是当前形势下高校共青团工作的最重要任务之一。因此,实施品牌战略、打造丰富多彩的品牌活动和品牌文化,是高校共青团工作的重中之重,是实现高校共青团工作科学的发展的必然要求,也是凝聚高校学生、提升共青团在学生中印象的必经之路。本文作者对高校共青团工作的品牌战略的意义及实施途径进行了分析和探讨。
Vigorously building an excellent and advanced campus culture to promote the all-round development of college students is one of the most important tasks in the work of the Communist Youth League in colleges and universities under the current circumstances. Therefore, the implementation of brand strategy, to create a variety of brand activities and brand culture, is the most important task of the Communist Youth League in colleges and universities to achieve the scientific development of the Communist Youth League work is an inevitable requirement, but also to unite college students to enhance the image of the Communist Youth League students The only way. The author analyzes and discusses the significance of the brand strategy of the Communist Youth League in colleges and universities and its implementation.