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大众媒体的出身,传统内容优势的存在,使得传统媒体都自然而然地选择了利用包括移动客户端产品以及微博、微信等社会化媒体,建立起新的传播介质和传播渠道之上的内容传播矩阵。传统媒体创办的移动产品的内容生产也必须符合移动互联网的特性。本期封面专题,特邀各方嘉宾共同探讨移动内容产品的生产法则。
The birth of the mass media and the existence of the traditional content advantages make the traditional media naturally choose to use the content dissemination matrix that includes mobile client products and social media such as Weibo and WeChat to establish new media and communication channels . The content production of mobile products founded by traditional media must also conform to the features of mobile internet. This issue covers the topic, invited all guests to discuss the production of mobile content products law.