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2004年5月,华点通国际顾问咨询公司接受北京城外诚家居广场委托,对企业进行整体品牌发展咨询;之后一个半月,华点通提出了对城外诚的综合评估报告,在综合分析北京家居流通业竞争环境及发展趋势的基础上,结合城外诚自身条件提出了重新进行品牌定位及系统升值的建议,主要是为了避免同业间低层次的业态竞争及行业拼杀,整体提升公司价值,共同面对国际品牌的挑战,同时探索本土企业规范运营的新思路 在双方达成共识的基础上,华点通随后又系统提出了城外诚品牌升值方案,其要点为: 品牌重新定位:全程代表消费利益,其核心
In May 2004, Watson International Consulting Co., Ltd. accepted the invitation from Beijing Chengcheng Home Plaza to conduct consultation on the overall brand development of the enterprise. After a month and a half, Watson Technologies proposed a comprehensive evaluation report on Chengcheng Chengcheng. After a comprehensive analysis Beijing home circulation industry on the basis of the competitive environment and development trend, combined with the conditions outside the city made its own brand positioning and system revaluation recommendations, mainly in order to avoid low levels of peer competition between industries and industries, the overall promotion of the company Value, face the challenges of international brands, and explore new ideas for local enterprises to regulate operations On the basis of the two sides reached a consensus, Hua Petong then proposed a systematic appreciation of the city outside the brand, the key points are: brand repositioning: The whole process of consumer interests, its core