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话费补贴重要性凸显无论是国际还是国内,电信运营商发展移动用户的主要补贴方式分为终端补贴和话费补贴两类。终端补贴包括购机送费、存费送机等,补贴额度在账务上的体现是增加了营销成本;话费补贴包括存费送费、套餐折扣等,补贴额度在账务上的体现是减少了话费收入。在国内,终端补贴过去是电信运营商主要的用户保有和发展方式,通常由手机终端厂商和运营商合作实施。但随着2014年6月1日起电信业“营改增”的实施,过去的预存话费送手机、积分换礼品等市场
The importance of bill subsidies highlighted Whether it is international or domestic, the main subsidies for the development of mobile subscribers by telecom operators are divided into two categories: terminal subsidy and toll subsidy. Terminal subsidies, including purchase and delivery costs, deposit delivery, etc., the amount of subsidies reflected in the accounts is an increase of marketing costs; calls subsidies include deposit fee, package discounts, etc., the amount of subsidies embodied in the accounts is to reduce The phone bill income. In China, terminal subsidies used to be the main subscriber retention and development mode for telecom operators, which is usually implemented by mobile terminal manufacturers and operators. However, with the implementation of the telecom industry “Business to Business Reform” from June 1, 2014, the past stored calls will be sent to markets such as mobile phones and points for gifts