传统出版行业是否已是明日黄花,眼睁睁见其日渐萎缩?新华文轩走出了一条与众不同的创新路。在最不可能变革的地方发生变革,在最传统的土壤开出创新的花朵。从上世纪90年代开始,新华文轩先后经历了多元业务经营、企业改制、连锁经营、一体化综合资源管理升级、整合出版资源等变革,邹健亲历了这一全过程。“出版发行是非常传统的行业,出版是内容生产,发行是渠道和分销,因此这个行业一直有两个观点——‘内容为王’和‘渠道为王’。这两个观点十多年前一直存在,这几年互联网 Traditional publishing industry is already the yellow flower, see its shrinking? Xinhua Wuxuan out of a distinctive road to innovation. Transforming where it’s most unlikely to change, creating innovative flowers in the most traditional soil. From the 90s of last century, Xinhua Wuxuan has undergone various reforms such as diversified business operations, enterprise restructuring, chain management, integrated and integrated resource management, and consolidation of publishing resources. Zou Jian experienced this whole process. ”Publishing is a very traditional industry, publishing is content production, distribution is the channel and distribution, so the industry has always had two points - ’content is king’ and ’channel is king.’ These two views for more than a decade Before there has been, in recent years the Internet