平面设计教学中的替代思维现象在专业设计教育中极为普遍。替代思维的蔓延将直接影响或抹杀学生的创造性思维,进而为现代专业设计人才培养的质量带来巨大影响。本文旨在通过平面设计专业的角度,深入剖析替代思维的发生和形成,并谋求有效的教学方法予以修正。 Alternative thinking in graphic design teaching is extremely common in professional design education. The spread of alternative thinking will directly affect or obliterate students’ creative thinking, which will have a huge impact on the quality of modern professional design talents. The purpose of this paper is to further analyze the occurrence and formation of alternative thinking through the perspective of graphic design, and to seek effective teaching methods to be amended.