电视作为当前社会最具影响力的大众媒体,在信息的传递与展示方面具有强烈的直观性,但相同的素材在不同剪辑方式下,呈现给观众的视觉体验是不同的,因此,各家电视台开始重视剪辑技巧。本文以电视剪辑原则与重要性为基础,来探讨剪辑技巧的应用。 Television, as the most influential mass media in the current society, has a strong intuition in the transmission and presentation of information. However, the same material presents different visual experience to audiences under different editing modes. Therefore, television stations Begin to attach importance to editing techniques. Based on the principles and importance of television editing, this article explores the application of editing techniques.