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为快速响应消费者需求,保持汽车造型设计的延续性,提高品牌识别性,将消费者品牌意象认知和形态特征进行结合,提出一种基于品牌意象的汽车造型设计方法。运用自然语言处理、主成分分析等方法提取了品牌意象的关键语义特征,以汽车侧面轮廓和前脸轮廓为对象,采用形态分析法提取了汽车造型的设计因子,建立了品牌意象与设计因子之间的映射模型,以吉利SUV造型设计实例验证了该方法的可行性和实用性。
In order to respond quickly to the needs of consumers, maintain the continuity of automobile styling design, enhance the brand recognition, and combine the consumer brand image recognition and morphological characteristics, a design method of automobile styling based on brand image is proposed. The key semantic features of brand image were extracted by natural language processing, principal component analysis and other methods. The vehicle side profile and front face profile were taken as object. The morphological analysis method was used to extract the design factors of automobile styling, and the brand image and design factor Between the mapping model to Geely SUV design examples verify the feasibility and practicality of the method.