法国文化部部长郎哥曾说过:“文化是明天的经济”。新的国际市场竞争,已包含着文化竞争。如今,在文化事业逐步走向市场的同时,企业也纷纷进入了一个提高文化品位与文化含量的过程。不少精明的企业家在争创名牌、追求名牌效应中,已经冲出了一成不变地单纯靠提高产品质量、设计和包装水平的“围城”,注重了产品的开发、包装和商标中的文化内涵。于是,在华夏大地上,文化竞争已悄悄出现,并渐渐成为一道美丽的风景线。 文化内涵:在产品 开发中发挥优势 Lang brother French Minister of Culture once said: “Culture is tomorrow’s economy.” The new international market competition already contains cultural competition. Nowadays, as the cultural undertaking gradually moves to the market, the enterprises have also entered into a process of improving their cultural taste and cultural content. Many unscrupulous entrepreneurs in the fight for brand names, the pursuit of brand-name effect, has been out of immutable simply by improving product quality, design and packaging level of the “siege”, focusing on product development, packaging and trademark cultural connotation . Thus, in the vast land of China, cultural competition has quietly emerged, and gradually become a beautiful landscape. Cultural Connotation: Take advantage of product development