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福特野马的营销世界若回顾历史,福特野马的全球宣传战可谓是一场长达50年的营销战役,直至现在也没有停止。去年,2015款福特野马于全球四大洲的六个城市迪尔伯恩、纽约、洛杉矶、巴塞罗那、上海和悉尼同步首发——这样大规模的阵势,其用意显然已经不仅仅是为了这一系列的50周年献礼,自然也不仅是单纯为了一款新车型的上市。事实上,2015款福特野马摆出的这样宏大的阵势,预示着福特将通过这款汽车所蕴含的野心来为全世界上一堂有关“美国符号”的新课。要知道,在半个世纪以前,当第一款福特野马汽车在纽约世博会上首次亮相的时候,这款汽车从生
Ford Mustang’s Marketing World Looking back on history, Ford Mustang’s global communications campaign is a 50-year marketing campaign that has not stopped. Last year, the 2015 Ford Mustang in the six cities of the world on four continents Dearborn, New York, Los Angeles, Barcelona, Shanghai and Sydney simultaneously starting - such a large battle, the intention obviously not only for this series 50th anniversary gift, of course, not only for a pure listing of new models. In fact, such grandiose formations of the 2015 Ford Mustang indicate that Ford will use the ambitions of this car to become a new class in the world on “American Symbols ”. You know, half a century ago, when the first Ford Mustang car debuted at the New York World’s Fair, the car was born