在我国由计划经济转向市场经济以来 ,广告宣传在商品销售中所起的作用已越来越为商界乃至平民百姓所领略 ;同样 ,自图书作为商品走向市场以后 ,尤其是当今国内一些出版社以广告轰炸的方式炒作出一本本畅销书以后 ,广告宣传在图书营销中的作用也越来越为更多的出版社所重视。然 Since the transition from a planned economy to a market economy in our country, advertising has played a more and more important role in the sales of commodities for the business community and even ordinary people. Similarly, since the introduction of books as commodities into the market, especially in today’s domestic publishing houses, Advertising bombing of the way speculation out of a best-selling book, the role of advertising in the book marketing more and more attention for more publishers. Of course