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本文通过对甘肃阿克塞哈萨克自治县5个乡,240户共500个个体进行问卷调查,从阿克塞哈萨克自治县农村受众对政府处理腐败事件、贫富问题、教育乱收费问题、环境污染问题以及处理社会矛盾等方面的态度进行测量分析,对阿克塞哈萨克自治县农村受众接触媒体和利用媒体的状况进行分析,得出该地区农村受众上述问题的态度与媒介的评论息息相关。媒介报道对于该地区受众形成了一个拟态环境。此时受众的行为已经不再是对客观环境及其变化做出的反应,反而更多的是对新闻报道所偏重的社会积弊已久、阶层对立情绪严重的“拟态环境”的反应。针对这一问题,本文试图提出解决的方法,即引导该地区农村受众利用和通过媒介正确形成和表达自己的态度。
In this paper, a questionnaire survey was conducted on 500 individuals in 240 households and 5 households in Aksai Kazakh Autonomous County of Gansu. From the perspective of the survey conducted by the rural audience in Aksai Kazakh Autonomous County on the government’s handling of corruption, the issue of the rich and the poor, the problem of environmental pollution, Social contradictions and other aspects of attitude measurement and analysis of the Aksu Kazakh Autonomous County rural audience access to the media and the use of the media analysis of the situation that come from rural areas in the region the attitude of these issues are closely related with the media’s comments. Media coverage formed a mimicry for the audience in the area. At this moment, the behavior of the audience is no longer a response to the objective environment and its changes. Instead, it is more the response to the “mimicry environment” in which the social reports that are heavily biased have long accumulated in the community and the sectarian antagonism is serious. In response to this problem, this article attempts to propose solutions, namely, to guide rural areas in the region to use and correctly form and express their attitude through the media.