论文部分内容阅读
品牌经营,是医疗行业发展的新纪元。真正优秀的医院品牌蕴涵三层金字塔结构,根基是技术品牌为根基;服务品牌为中心内容;文化品牌为增值导向。
Brand management, is a new era of the development of the medical industry. Really excellent hospital brand contains three layers of pyramid structure, the foundation is the technology brand as the foundation; service brand as the center content; cultural brand value-added guidance.