尽管很多营销者都努力试图赢得消费者的青睐,但不幸的是,以消费者为中心的营销方式仍坚持把顾客视为被动的营销对象,他们忘记了现今是以消费者为导向的营销时代现在必须破除营销者和消费者相互对立的两分法概念了。实际上,营销者应当意识到,他们在营销任何产品或服务的同时也是其他产品或服务的消费者。消费者也必须意识到,当他们每天向其他人分享消费体验时,自己所扮演的也是营销者角色。因此,每个人既是营销者也是消费者。 Although many marketers try to win the favor of consumers, unfortunately, consumer-centric marketing still insists on treating customers as passive marketers, forgetting about today’s consumer-oriented marketing era It is time to break the dichotomy between marketers and consumers. In fact, marketers should be aware that they are consumers of other products or services while marketing any product or service. Consumers must also be aware that they also play a marketer role when they share their experiences with others on a daily basis. Therefore, everyone is both a marketer and a consumer.