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媒体融合是新媒体时代传统广电与新兴媒体融合发展的大势所趋,也是传统广电抓住契机开拓未来发展新蓝图的必由之路。那么在媒体融合的时代,对于传统电视来说,清晰把握自身所处的发展阶段、正视自身的优势和所面临的阻碍,在媒体融合进程中切实践行把观众变为用户的努力,则是我们主动拥抱媒体融合、拥抱新时期发展变革的不二选择。在2017年CSM全国电视客户年会高峰论坛举办之际,CSM特举办一场专题论坛,邀请业界资深领军人物,与大家分享在媒体融合时代传统电视人对上述问题的思考及真知灼见。
Media convergence is the general trend of integration of traditional radio and television and emerging media in the new media era. It is also the only way for traditional radio and television to seize the opportunity to open up a new blueprint for the future development. So in the era of media convergence, for the traditional TV, it is clear that the stage of development in which it is located, its own advantages and the obstacles it faces, and the efforts to turn the audience into the users in the media integration process We take the initiative to embrace media convergence and embrace the best choices for development and change in the new era. At the CSM National Television Customer Summit Forum 2017 in 2017, CSM organized a special forum to invite senior leaders in the industry to share their thoughts and insights on these issues during the media convergence era.