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随着市场化经济不断加强后,图形广告设计也是越来越频繁,而图形创意是广告设计作品的表现形式,在设计作品中敏感和备受注目的视觉中心,并且优秀的广告作品都是以自己独特的图形语言准确,而且又清晰地表达设计的主题。创意的图形表现基本上都是通过对创意的中心的深刻思考和系统分析,达到充分发挥想象思维和创造力,将想象、意念形象化、视觉化的效果,本文将对图形创意在广告设计中的灵魂意义进行讨论,以此提高图形创意在广告中的设计表达意义。
As the market economy continues to increase, the design of graphic advertisements is also becoming more and more frequent. Graphic design is a manifestation of the design of advertising works. In the design of sensitive and eye-catching visual centers, excellent advertising works are based on Its own unique graphics language is accurate, but also clearly expressed the theme of the design. The creative graphic representation basically achieves the effect of giving full play to imagination and creativity, visualizing and visualizing the imagination through the deep thinking and systematic analysis of the center of creativity. The meaning of the soul to discuss, in order to improve the creative expression in the advertising design.