广告领域有一个问题很关键:显示广告真正的大客户是品牌广告,如汽车、快销品。我听说宝马每年广告投入是几十亿的规模,每销售一辆车的广告费大概是5000块钱。它们是真正往互联网领域投钱的。而现在移动平台上绝大部分的钱不是来自于品牌广告主,是同样做APP的,说白了就是VC的钱。这是一个左口袋出、 One problem in the advertising field is crucial: the real big customers of display advertising are branded advertisements such as automobiles and fast-moving goods. I heard that BMW’s annual advertising investment is on the scale of billions, and the advertising cost for each car sold is about 5,000 yuan. They are really investing money into the Internet. The vast majority of money on the mobile platform is not from the brand advertisers. It is the same as the APP. It is VC’s money. This is a left pocket,