中国加入 WTO 后,国内摩托车企业相对于国外企业的产品价格优势日益削弱,谁的技术更高,谁的品牌更强,谁就会赢得营销的最后胜利。国内某摩托车企业(以下简称摩企 A)目前虽然发展势头良好,但是已深感其品牌塑造的不足。本文作者对其进行了品牌整合营销,本文就是这次品牌整合的完整记录。 After China's accession to the WTO, the domestic motorcycle companies relative to the foreign companies increasingly weakened the product price advantage, who is more skilled, who brand stronger, who will win the final victory in marketing. A domestic motorcycle company (hereinafter referred to as Motorcycle A) although the current momentum of development is good, but it has felt its lack of brand building. The author of this article conducted a brand integrated marketing, this article is the complete record of the brand integration.